In todays crowded marketplace, though, how can any business break through the clutter and come out on top? Becoming a mobile data visualization reseller gives your company that competitive edge, including an expanded target market, new mobile-friendly products, and the chance to upsell legacy BI customers. But, how does reselling affect your business lifeblood, including revenue, loyalty and internal efficiencies?Read on for more about these three positive, bottom-line impacts.
Generate Upsell and Cross-Sell Revenue
Upselling and cross-selling, defined by Shopify, is the science of introducing current customers to better or complementary products to what they are currently interested in. Major retailers have reported generating 35% of revenue from cross-selling and upselling efforts. What business doesn’t want to generate more bottom-line revenue?
Keep Customers Loyal with Improved Product Options
Customer loyalty is arguably one of the most important factors on business. In fact, 80% of future business profits come from only 20% of existing customers. In order to keep customers happy, loyal and coming back for more, resellers must expand their product offerings. They can instantly expand product range with mobile data visualization tools.
Gain Efficiencies for More Time to Add Value
When a new product or service is adopted, it’s necessary and expected that the sales team will need training. A sales training program increases the team’s product knowledge and understanding, but it can take a lot of time to get everyone up to speed.
When a reseller makes the choice to offer a mobile data visualization tool, they also get the benefits of training materials. Many reselling programs, provide resellers with marketing collateral and access to quality customer service.
That means there’s less time spent training the team on product features and benefits because the team is provided with sales tools to win over new and existing customers. As a result, resellers are able to improve marketing, sales and training efficiencies internally, which has a trickle-down effect on revenue.