Dimension Data is upgrading the data analytics platform supplied to the organisers of the Tour de France, claiming fans will receive much more accurate information and insight into the world’s most famous cycle race than last year.
The Tour is a gruelling 3,535km epic across the country, which not only makes it one of the biggest challenges of stamina and strength in sport but makes it impossible to watch in its entirety.
This makes television, radio and online coverage essential to inform aficionados and to attract new fans who may not be familiar with road racing’s nuances.
Dimension Data, which has its own eponymous cycling team, first partnered with the Amaury Sport Organisation (ASO) last year to provide more information for broadcast partners and official channels.
Its big data platform analysed up to six million bits of data every stage and turned it into information that helped contextualise the race, but this year it plans to do even more.
“The enhancements to this year’s solutions means we can tell richer and more enhanced stories as they happen, giving viewers, the media, cycling fans and race commentators deeper insights into some aspects of the sport that weren’t available until now,” said Adam Foster, the company’s head of sports.
“This year, we’re working with a much broader palette, which means access to more meaningful race data, race routes, riders and current weather conditions. What’s exciting this year is the ability to deliver all this information to A.S.O. through a unified digital platform.