5 Steps to embracing digital disruption in the connected economy

5 Steps to embracing digital disruption in the connected economy

5 Steps to embracing digital disruption in the connected economy
5 Steps to embracing digital disruption in the connected economy
5 Steps to embracing digital disruption in the connected economy
1 Jul, 2016
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It is no secret that we live in a world of constant change where digital disruption affects businesses on a daily basis. If you want to be a market leader you need to have agility, a strategy that encompasses both digital and business goals, and be a totally connected organisation.  Digital is fundamental to the whole business, not just the IT function, and it is essential for success in today’s ‘Connected Economy’.
#Wimbledon has embraced the #digital age and every year it delivers more detailed #data insights Click to Tweet
This year, in its ‘pursuit of greatness’, The Championships, Wimbledon, is again a leader and successful player in the digital Connected Economy, and here are some key lessons other businesses could learn from it:
1. Embrace new digital channels
Wimbledon has completely embraced the digital age and every year it delivers more detailed insights across a vast array of different channels to continually engage its existing fan base and attract new audiences.
Since the championships began in 1877, Wimbledon’s engagement with its fans has evolved. In the last 10 years, the rise of social media has enabled Wimbledon to target new demographics that interact in new ways. Themes that epitomise all that The Championships stand for, such as the ‘English Country Garden’, have been shared digitally all over the world through channels such as YouTube, Facebook, SnapChat and Instagram. Wimbledon has actively embraced these new channels to draw in new and younger audiences from around the world to deliver the ultimate ‘Wimbledon Experience’ for those enjoying the games in person or remotely.
2. Have a digital strategy
Everyone in an organisation needs to be driven by and be part of the digital revolution. The removal of silos is key as we focus on using data, both internal and external, to drive how we operate, engage and adapt in an agile way to changes in our own organisation and the wider market.
Wimbledon is driven by data, taking feeds from:
Each tennis match, capturing details of every serve, volley and player movement
Social media sentiment, including hashtags, trending topics, feeds from TV and the media
Many third parties such as the Met Office
Historical player and match data
In fact, Wimbledon captures 3.2 million data points from 19 courts across 13 days with an accuracy target of 100 per cent and a sub-second response time. It does this using highly trained tennis analysts and IBM Systems to transform and enrich data in near real time, providing insights to commentators and media that help to bring The Championships to life for fans everywhere globally.
3. Innovation, Collaboration and the Internet of Things
It’s essential to have a digital strategy but to deliver it successfully requires collaboration and an innovative approach. The key is to integrate business and technology functions so they work in a connected way. Collaboration in the Connected Economy is also about engaging with the people or organisations we do business with in a dynamic and seamless way.
In a Connected Economy, the Internet of Things (IoT) affects us all.  If we can harness the IoT we can use it to see what is happening at the point of delivery and to dynamically effect that point. We can realise new insights enabling us to adapt our offerings, services, products and how we are interacting with the world.
At Wimbledon the IoT is part and parcel for capturing ‘tennis play’ data ready for analysis so it can be shared to provide insights for the fans, media, players and coaches.

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