Smarter Advertising with Artificial Intelligence

Smarter Advertising with Artificial Intelligence

Smarter Advertising with Artificial Intelligence

As the artificial intelligence market is projected to grow by 53% in by 2020, advertisers are looking for ways to use the technology to their advantage. Vernon Vasu, CMO at ReFUEL4 states that researchers are looking into using AI for creative development in the future, but for now advertisers can use AI’s incredible data mining and organizing capabilities to understand audiences like never before

Artificial intelligence is one of the most buzzed-about terms in technology. The AI market is estimated to reach $5.05 billion USD by 2020, up from $419.7 million USD in 2014 – a 53% increase. With the launch of Facebook’s chatbots, Amazon’s Echo, and IBM’s Watson, companies in many fields are considering how they can use new AI tools to their advantage.

Advertising agencies that use AI, machine learning, and image recognition are hyper-targeting consumers by learning their interests and tastes. An everyday example is Facebook’s targeted ads, which use artificial intelligence to narrow target segments down in a matter of hours. When it comes to creative, however, machines still have a bit of learning to do.

Read Also:
Simplifying the deployment of data-driven business innovations

While AI can be used to analyze more data than a human ever could, human creatives understand nuance, cultural references, subtlety and sarcasm much better than a robot can. Much of today’s image recognition technology is still flawed.

 



Data Innovation Summit 2017

30
Mar
2017
Data Innovation Summit 2017

30% off with code 7wData

Read Also:
Machine learning will be a game-changer for esports

Big Data Innovation Summit London

30
Mar
2017
Big Data Innovation Summit London

$200 off with code DATA200

Read Also:
Simplifying the deployment of data-driven business innovations

Enterprise Data World 2017

2
Apr
2017
Enterprise Data World 2017

$200 off with code 7WDATA

Read Also:
Why Deep Learning is Radically Different From Machine Learning

Data Visualisation Summit San Francisco

19
Apr
2017
Data Visualisation Summit San Francisco

$200 off with code DATA200

Read Also:
Simplifying the deployment of data-driven business innovations

Chief Analytics Officer Europe

25
Apr
2017
Chief Analytics Officer Europe

15% off with code 7WDCAO17

Read Also:
Report: Artificial intelligence to transform urban cities
Read Also:
Volume, velocity, and variety: Understanding the three V's of big data

Leave a Reply

Your email address will not be published. Required fields are marked *