Part of our ongoing coverage of the Big Data market involves covering the various solution providers that make up the sector. Today’s vendors come in many different shapes and sizes, and it’s common for the eye to focus on the shiny new toy; those providers who something never-before-seen or innovate. While those trends are certainly worth keeping tabs of, we recognize that reporting on the Big Data-behemoths may be even more crucial given the ease with which they are recognized, and the trust they have earned among organizations who have used their tools over a long period of time.
The 5 following Data Management software makers have recently been named leaders in Gartner’s Magic Quadrant for Data Warehouse and Data Management Solutions for Analytics, and while each company’s market share differs, these tools shape the foundation of the enterprise software market, with emerging providers only hoping to replicate the kind of success that these software giants have earned over a period of time. In a market undergoing a revolution to transform the way analytics are used in the enterprise, these these providers stand out as rock-solid cornerstones that offer tools for a wide variety of use cases, making them the most trustworthy of the bunch.
In Febryary of 2014, Oracle announced that it signed an agreement to acquire BlueKai’s Marketing Cloud solution and combine it with Oracle’s Data Management Platform to personalize marketing programs and customer experience. Oracle’s DMP give companies the ability to build rich user profiles, combining information from first-party and third-party sources including media, advertising, social, and mobile. Oracle helps marketing teams by delivering customers relevant messages that resonate with their wants and needs. Advertisers connect with the right audiences at the right time in the purchase cycle, generating more sales and higher marketing ROI.
Teradata operates out of Dayton Ohio and offers a diverse selection of products to help businesses manage data. Teradata offers a data management platform to deliver high performance, diverse queries, in-database analytics and sophisticated workload management. Its database supports and is compatible with all of Teradata’s Data Warehouse solutions.