Big Data is created from numerous devices, around the clock, every day. Big Data comes from watches, smart phones, televisions, computers, cars, social media sites, and even home appliances. Every where we turn there are devices creating data and sending it to the cloud to be stored.
Once this data is in the cloud it is stored there until a company decides to dig in and start doing some analysis. This reservoir of information is an extremely useful tool for organizations big and small. The issue is that with all of this separation between where data is created and where it ends, we begin to forget that Big Data is coming from humans.;