Want digital disruption? Don’t use the same people from traditional IT

Want digital disruption? Don't use the same people from traditional IT

Plenty of large businesses are, justifiably, embracing innovation of all kinds. But, cautions HPE's Craig Partridge, consider whether IT staff from old-school backgrounds (and their "think conservatively" cultural values) are the right people for a successful digital transition.

Every business wants to enhance what it does to make its products more valuable to customers (and thus more profitable to the company) and work more efficiently (that is, save money). So just about every enterprise organization is motivated to augment or create a digital strategy.

It’s one thing for a business to say, “Let’s exploit new technologies to gain competitive advantage.” Reaching that goal—or at least avoiding being left behind—takes a strategic plan, a dose of shiny new technology, and most important, attention to the human beings who create and implement the plan

In a Hewlett Packard Enterprise Discover presentation, “Thriving in the Age of Digital Disruption,” HPE’s Craig Partridge, worldwide director of data center platforms consulting, shared real-life lessons of digital transformation based on customer use cases and successful projects. In the one-hour, high-speed session, Partridge detailed a blueprint highlighting the elements needed for success.

And regardless of the many technologies and business processes that may be involved, there’s one key lesson to take away from the exercise: Choose the right people for the job, and value your staff for their diverse abilities. Doing so creates tension, Partridge said. But that isn’t a bad thing.

Disruption might take the form of a car manufacturer that wants to build out a connected car. It may be a bank aiming to give customers a good mobile digital experience. Perhaps it’s a sports stadium that recognizes that attending a game now includes mobility and Wi-Fi, not just a hot dog. Or the Rio airport, which during the Olympics had to digitize its services to accommodate an extra 2 million passengers.

Most of these projects are powered by emerging technologies like the Internet of Things, cloud, machine learning, and data analytics.

Technologically speaking, the “edge” is about data: how you collect it, how you analyze it, and how you use it for competitive advantage. Each of us generates a huge amount of unstructured data, especially with our mobile devices. Nowadays, the "machine edge" (smart sensors and machine-to-machine communication) is adding even more data. “Going forward, I see people combining those two data sets to create a good experience,” Partridge said.

In the past, cloud computing discussions have focused on core-out issues: What should IT move out of the data center? Today, the conversation is about what data to bring in and how best to do so. That encourages a different viewpoint. “Hybrid IT is what powers that new experience at the edge,” Partridge said. And IT has to change the operating model to work in that new way.

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