Data-driven decision-making isn't new. From forecasting and staffing to finances and beyond — successful companies live and breathe data.
The difference is, with the emergence of analytics software over the past two decades, it’s become increasingly easier and more efficient for businesses to interpret vast quantities of information.
Data is particularly valuable — critical, in fact — for customer experience management programs. This data comes from a number of sources, but for a truly outside-in approach, customer feedback data is the holy grail of insight.
Unfortunately, customer data tends to be the most difficult to wrangle, measure and analyze. So many opinions, coming from so many platforms and each piece of feedback is its own unique data point.
Although the volume of customer data can make it difficult to wrap your head around, it’s worth the effort.
Here’s how to take customer data and turn it into manageable insights that inform better customer experiences, marketing strategies and products:
Sifting through what at times feels like an endless pool of customer data can be overwhelming.
While it's natural to feel bogged down, keep in mind that the more data you have to work with the better. Gathering real-time insights from a myriad of sources paints a more accurate picture of who your customers are, what they think of your brand and what they need and want most.
So don’t shy away from data.;