The analytics workflow is an important aspect of getting the fastest time-to-insight. Analysis is much faster in modern BI in which it is iterative and fluid. Such a user experience feeds the experimentation process, which is how you perform data discovery. The traditionally sequential steps of data integration, preparation, analytics and visualization should be blended into an open, fluid interaction, rather than a linear one. With fluid data discovery, you can experiment with each phase of the cycle and quickly run through experiments to find answers without ever having to switch context. Quickly and efficiently, you discover the answers you seek.
The traditional approach to BI and analytics required a sequential process, using different specialized tools and methods. The fragmented, linear methods of traditional and first-generation self-service approaches disconnect the data integration and preparation from the analysis and visualization phases. Linked analysis and visualization is an essential part of the fluid data discovery process. Applying the analytic functions directly determines if the answers are valid. The dynamic visualization helps quickly see the accuracy of the answers. Iteratively adjusting the various upstream steps and immediately seeing the impact speeds the overall discovery process.
A modern BI platform should optimize for the latest and greatest execution engines while abstracting the technical complexities.