Finding Hidden Value in Your Customer Data

Finding Hidden Value in Your Customer Data

Finding Hidden Value in Your Customer Data
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Finding Hidden Value in Your Customer Data
Every contact the guest or patron has with your operation is an opportunity to foster loyalty, leading to increased visits and on-property spending. Technology captures details of these interactions, but disparate systems in multiple touch points across hotels and casino make accessing and integrating guest profiles extremely challenging. In this session we will learn how Gaming and Hospitality companies can leverage their hidden data assets to understand their most valuable customers. Join us for a hands-on look at how to get the most value from your data.
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Recorded Jul 21 2016 54 mins
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Danny Worthen, Systems Engineer, SAS; Natalie Osborn, Marketing Consultant, SAS; Mike Sokoloff, Senior Account Executive, SAS
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Join us to find out the perfect blend of creative freedom and data governance that comes from leveraging the power of SAS Visual Analytics and the familiarity of Microsoft Office. We’ll load data from Office applications to SAS Visual Analytics, analyze the data to get insights in seconds, and empower you with smarter presentations to tell the best story about your business.
Finding Hidden Value in Your Customer Data Recorded: Jul 21 2016 54 mins
Danny Worthen, Systems Engineer, SAS; Natalie Osborn, Marketing Consultant, SAS; Mike Sokoloff, Senior Account Executive, SAS
Every contact the guest or patron has with your operation is an opportunity to foster loyalty, leading to increased visits and on-property spending. Technology captures details of these interactions, but disparate systems in multiple touch points across hotels and casino make accessing and integrating guest profiles extremely challenging. In this session we will learn how Gaming and Hospitality companies can leverage their hidden data assets to understand their most valuable customers. Join us for a hands-on look at how to get the most value from your data.
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