Finding Hidden Value in Your Customer Data

Finding Hidden Value in Your Customer Data

Finding Hidden Value in Your Customer Data

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Finding Hidden Value in Your Customer Data
Every contact the guest or patron has with your operation is an opportunity to foster loyalty, leading to increased visits and on-property spending. Technology captures details of these interactions, but disparate systems in multiple touch points across hotels and casino make accessing and integrating guest profiles extremely challenging. In this session we will learn how Gaming and Hospitality companies can leverage their hidden data assets to understand their most valuable customers. Join us for a hands-on look at how to get the most value from your data.
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Recorded Jul 21 2016 54 mins
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Danny Worthen, Systems Engineer, SAS; Natalie Osborn, Marketing Consultant, SAS; Mike Sokoloff, Senior Account Executive, SAS
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3 Steps to Better Data Storytelling: SAS® Visual Analytics & Microsoft Office Live 45 mins
Travis Murphy, Marketing Lead for Business Intelligence and Data Visualization, SAS
Join us to find out the perfect blend of creative freedom and data governance that comes from leveraging the power of SAS Visual Analytics and the familiarity of Microsoft Office. We'll load data from Office applications to SAS Visual Analytics, analyze the data to get insights in seconds, and empower you with smarter presentations to tell the best story about your business.
Finding Hidden Value in Your Customer Data Recorded: Jul 21 2016 54 mins
Danny Worthen, Systems Engineer, SAS; Natalie Osborn, Marketing Consultant, SAS; Mike Sokoloff, Senior Account Executive, SAS
Every contact the guest or patron has with your operation is an opportunity to foster loyalty, leading to increased visits and on-property spending. Technology captures details of these interactions, but disparate systems in multiple touch points across hotels and casino make accessing and integrating guest profiles extremely challenging. In this session we will learn how Gaming and Hospitality companies can leverage their hidden data assets to understand their most valuable customers. Join us for a hands-on look at how to get the most value from your data.
Breaking Down Data Silos Recorded: Jul 8 2016 68 mins
Kaushal Parikh, CEO of Mutatio, Inc.; Evan Levy, SAS; Joe Caprio, SAS; Dan Soceanu, SAS
Decision making and organizational strategies are only as good as the data behind them. But benefiting from data can be a real challenge if it’s stored in various locations, hard to access and diverse.
During this on-demand webinar hear directly from data management experts and an organization that has broken down data silos and improved critical decision making.
In just one hour, you’ll learn:
•How to overcome core challenges and struggles.
•How to drive strategy development and data initiatives.
•How a government contracting firm best serves constituents and agency partners with quality, agility and efficiency.
Foundations of Analytics Strategy Recorded: Jun 29 2016 59 mins
David Kiron, MIT; Sam Ransbotham, Boston College; Pamela Prentice, SAS
In this free, live webinar, the authors of the research report, "Beyond the Hype: The Hard Work Behind Analytics Success" will share the findings and insights from their research. The presentation will be followed by a live Q&A session with the speakers.
The research found that organizations with successful formal analytics strategies exhibited four key characteristics: executives are both proponents and users of analytics; managers blend analytics and intuition when making decisions; analytics is applied strategically; and analytics initiatives help with both optimizing operations and improving strategic decision-making.
In this webinar, you'll learn the importance of:
* data awareness.

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