Many start-ups have made fortunes claiming to deliver “business intelligence.” Don’t mistake these for business intelligence solutions. Business intelligence is not data discovery and it’s not trivial. Not unlike your general ledger, you deliver one version so executives can stake their reputation on its outputs. Unfortunately, some vendors don’t see the bigger picture of what’s required to make business intelligence trusted, efficient, and governed. Without this bigger picture, they create disconnected users, operating with outdated versions of data, rather than an ecosystem of collaboration. Here’s a tip: if they don’t want to talk about these five things, they may be hiding important details from you!
One data discovery vendor announced their new European data center by saying, “…co-located facility will support users of its cloud analytics tool… “and “The selected data center is ISO 27001 certified and has a disaster recovery site located in Munich, Germany.” Notice the words ‘co-located’ and ‘selected’ and lack of any details on square footage, quantity of servers, security staff and so forth. These firms avoid all the investments and data center details because they subcontract their cloud to third parties. They don’t want to discuss is staffing, infrastructure, and facilities because they don’t own, operate or guarantee any of it! Using Cognos Analytics on Cloud, you get services from IBM, using its cloud facilities, from its 40,000 cloud professionals.
One Cognos Analytics on Cloud client inquired, “Are guards hired by you for your company or shared?” and, “Are all facilities used exclusively by your company, or are some shared?” What BI vendors don’t want to discuss is that they have little to no staff residing inside these data centers and may have no dedicated staff for physical, network, or data security. On December 9 I reviewed the web pages of four so-called competitors and found of 20+ job openings but found no postings for security specialists. Two of four competitors offered solutions exclusively on cloud. Who’s keeping on top of constant security threats? Using Cognos Analytics, you get IBM professionals who make it their full-time job to specialize in security. (IBM had 55 job postings for under search term ‘Cloud Security’)
One data discovery vendor promotes “The analytics your customers want”, but they’ll avoid the word ‘predictive.