Sensory Overload: Digesting Data From The IoT
- by 7wData
Have heard about the magic pill? Not sure how it works, but it helps you lose 20 pounds in a week while consuming the same calories as before. And you’ve probably also heard about the scary side effects of that pill. The need for magic pills is appearing in the IoT market as well. Thanks to the explosion of sensors to measure everything imaginable within the Internet of Things, enterprises are confronted with a never-ending buffet of tempting data.
Typically data has been consumed like food: first it is grown, harvested, and prepared. Then this enjoyable meal is ingested into a data warehouse and digested through analytics. Finally we extract the nutritional value and put it to work to improve some part of our operations. Enterprises have evolved to consume data from CRM, ERP, and even the Web that is high in signal nutrition in this genteel, managed manner from which they can project trends or derive useful BI.
The IoT and its superabundance of sensors completely changes that paradigm and we need to give serious consideration to our data dietary habits if we want to succeed in this new data food chain. Rather than being served nicely prepared data meals, sensor data is the equivalent of opening your mouth in front of some kind of cartoon food fire hose. Data comes in real-time, completely raw, and in such sustained volume that all you can do is keep stuffing it down.
And, as you would expect, your digestion will be compromised. You won’t benefit from that overload of raw IoT data. In fact, we’ll need to change our internal plumbing, our data pipelines, to get the full nutritional benefit of IoT sensor data.
That will require work, but if you can process the data and extract the value, that’s where the real power comes in.  In fact, you can attain something like superpowers. You can have the eyesight of eagles (self-driving cars), the sonar wave perception of dolphins (for detecting objects in the water), and the night vision of owls (for surveillance cameras).If we can digest all this sensor data and use it in creative ways, the potential is enormous. But how can we adapt to handle this sort of data? Doing so demands a new infrastructure with massive storage, real-time ingestion, and multi-genre analytics.
If we can digest all this sensor data and use it in creative ways, the potential is enormous.
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