Consumers are waking up to the dangers of hacks and data privacy. This year alone provided an onslaught of attacks affecting billions of Americans. CNN's 2016 report of data breaches included the Department of Homeland Security, the IRS, Myspace, LinkedIn and a host of cloud storage companies. Personal information is in high demand among data thieves, who sell the stolen and hacked material in a complex black market for technology. On top of that, companies are taking advantage of every opportunity to exploit consumers' personal data for commercial purposes.
Until recently, only tech savvy individuals could shield themselves from the dangers of the internet. Data protection, though a concern to the consumer, was an issue completely out of their control. That is all changing with new technology.
Consumers can take data privacy more seriously by leveraging emerging technologies.
One of the concerns with using storage clouds is corporate data profiteering. Forgetting for a moment the risk of hacks that large cloud providers are vulnerable to, the providers themselves can utilize the data that consumers host on their cloud accounts to target them with ads and promotions. Beyond that, consumers are increasingly uneasy with allowing corporations to have access to their data whether they use it for profit or not.
Private cloud technology has taken the market by storm, providing a way to collect information in a central location and access it remotely. The technology, which has seen huge improvements in usability and consumer-friendly functionality in recent years, is starting to be used by small businesses and individuals.
"Consumers have become increasingly wary of corporations accessing their personal data," explains Séverin Marcombes, CEO of Lima Technology, a private cloud developer. "Private clouds are growing in popularity as a result. This technology has existed for a long time, but advances in usability have finally made it available to average consumers who are not tech-savvy."
The technology is expected to continue improving to meet the need for greater security as more business and daily life is conducted online. Lima's most recent offering has been recognized for pioneering ease of use. Consumers plug it in and it sets itself up without requiring the user to reconstruct their at home internet.
Many users do not even realize the cyber fingerprints they leave behind.