Geofeedia Leverages Social Media Data

Geofeedia Leverages Social Media Data

Geofeedia Leverages Social Media Data

Social media has been a game changer in the world of data analytics, according to Phil Harris, CEO and co-founder of five-year-old Geofeedia, a location-based social media monitoring, intelligence, and analysis company.

Geofeedia was created with the goal to develop a better way to organize social media while delivering actionable intelligence. Harris and co-founder Scott Mitchell sought out to create a platform that could analyze social media in a geospatial context and filter the “signals from the noise.” Prior to launching Geofeedia, Mitchell worked at NASA and also served as chief technology officer of a social media company. Harris was formerly senior vice president at priceline.com and is a graduate of Harvard Business School.

“It was really the perfect storm when we started the company,” said Mitchell, who is also the company’s chief technology officer. “Instagram boomed in 2010 and we started to see geo-tagged social media data, and by 2011 people were getting more comfortable using Twitter. At the time, we saw geographic information systems that couldn’t handle massive amounts of real-time data sets such as [those derived from] social media. We built the platform that could ingest that amount of data and make it instantly available to customers.”

Read Also:
Boundless Launches Open-Source GIS Ecosystem

Geofeedia’s services are used for corporate security and risk mitigation at large corporations, for situational awareness by government agencies, and to help sales and marketing companies discover trends and patterns. Additionally, major global news outlets such as BBC use Geofeedia to break stories. Geofeedia analyzes social media from Facebook, Twitter, Instagram, Vine, YouTube, and many other popular social networks. It also collects data from Russia’s VK and China’s Sina Weibo social platforms.

The Geofeedia platform is very user-friendly, according to Harris and Mitchell.

 



Data Innovation Summit 2017

30
Mar
2017
Data Innovation Summit 2017

30% off with code 7wData

Read Also:
6 Ideas to Help Government Realize Open Data

Big Data Innovation Summit London

30
Mar
2017
Big Data Innovation Summit London

$200 off with code DATA200

Read Also:
A History of DataViz

Enterprise Data World 2017

2
Apr
2017
Enterprise Data World 2017

$200 off with code 7WDATA

Read Also:
7 Ways Local Governments Are Getting Creative with Data Mapping
Read Also:
6 Ideas to Help Government Realize Open Data

Data Visualisation Summit San Francisco

19
Apr
2017
Data Visualisation Summit San Francisco

$200 off with code DATA200

Read Also:
7 Ways Local Governments Are Getting Creative with Data Mapping

Chief Analytics Officer Europe

25
Apr
2017
Chief Analytics Officer Europe

15% off with code 7WDCAO17

Read Also:
How NASA and the UN are using location intelligence to build smart cities in developing countries

Leave a Reply

Your email address will not be published. Required fields are marked *