Category: growth hacking
How I treat creative copy like a product—using data
24 Jan, 2023We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now …
Council Post: 5 Steps To Recession-Proof Your Data Marketing Strategy
10 Dec, 2022As markets around the world slip into recession, it is inevitable that marketing budgets will come under scrutiny. When it …
How To Amp Up Your Business Data Strategy for Success
16 Sep, 2022Any modern business is going to have certain levels and kinds of data that it deals with. You need to …
Why Businesses Should Take a Cultured Approach to Data
29 May, 2022Data brought a slowly moving revolution to the business world. While it has completely changed, and may still change, the …
A Quick Overview of Data Engineering
22 Mar, 2022Machine learning and artificial intelligence, which are at the top of the list of data science capabilities, aren’t just buzzwords; …
5 Ways Hybrid Smart Contracts Are Changing the Blockchain Industry
15 Sep, 2021For years, the blockchain industry has been defined by the excitement around smart contracts, or tamper-proof digital agreements that automatically …
5 Things Every Data Engineer Needs To Know About Data Observability
30 Mar, 2021As a new or aspiring data engineer, there are someessential technologies and frameworksyou should know. How to build a data …
4 Ways to Use AI to Enhance the Customer Experience
15 Mar, 2021If the numbers are any indication, you might think chatbots and voice assistants were poised to take over the world. …
The Future of Business Intelligence is Open Source
12 Mar, 2021While “software is [still actively] eating the world”, it’s also clear that open source is taking over software. Simply put, …
How Artificial Intelligence Is Transforming Business Models
5 Mar, 2021As artificial intelligence re-writes business models, how will its application and adoption revolutionize business and commerce further? From the production …
Why Both Quantitative and Qualitative Data Are Vital for Results-Driven Businesses
30 Dec, 2020If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes …
Big Ops: Converging Digital Ops Domains and Toolsets
19 Nov, 2020In martech land, it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales …