How I treat creative copy like a product—using data

24 Jan, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now …

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Council Post: 5 Steps To Recession-Proof Your Data Marketing Strategy

10 Dec, 2022

As markets around the world slip into recession, it is inevitable that marketing budgets will come under scrutiny. When it …

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How To Amp Up Your Business Data Strategy for Success

16 Sep, 2022

Any modern business is going to have certain levels and kinds of data that it deals with. You need to …

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Why Businesses Should Take a Cultured Approach to Data

29 May, 2022

Data brought a slowly moving revolution to the business world. While it has completely changed, and may still change, the …

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A Quick Overview of Data Engineering

22 Mar, 2022

Machine learning and artificial intelligence, which are at the top of the list of data science capabilities, aren’t just buzzwords; …

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5 Ways Hybrid Smart Contracts Are Changing the Blockchain Industry

15 Sep, 2021

For years, the blockchain industry has been defined by the excitement around smart contracts, or tamper-proof digital agreements that automatically …

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5 Things Every Data Engineer Needs To Know About Data Observability

30 Mar, 2021

As a new or aspiring data engineer, there are someessential technologies and frameworksyou should know. How to build a data …

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4 Ways to Use AI to Enhance the Customer Experience

15 Mar, 2021

If the numbers are any indication, you might think chatbots and voice assistants were poised to take over the world. …

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The Future of Business Intelligence is Open Source

12 Mar, 2021

While “software is [still actively] eating the world”, it’s also clear that open source is taking over software. Simply put, …

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How Artificial Intelligence Is Transforming Business Models

5 Mar, 2021

As artificial intelligence re-writes business models, how will its application and adoption revolutionize business and commerce further? From the production …

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Why Both Quantitative and Qualitative Data Are Vital for Results-Driven Businesses

30 Dec, 2020

If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes …

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Big Ops: Converging Digital Ops Domains and Toolsets

19 Nov, 2020

In martech land, it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales …

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