Category: hyperlocal
How to future-proof your ad revenue? Prepare for cookieless monetization with PPIDs
19 Mar, 2023As the use of third-party cookies becomes increasingly restricted, alternative identifiers are being sought to provide the same level of …
Making the Spaces of Cities Smarter: Why cities should embrace the digital public realm
1 Nov, 2018Smart cities have long been discussed as conceptual ideas for how cities should be and what they could do. Rarely …
Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing
30 Apr, 2016Many of the recent advancements in marketing technology are predicated on the promise of an increasingly sophisticated ability to anticipate …