Category: market research
How To Succeed Without Data, In A Data-Driven World
11 Oct, 2018There are some words that inspire confidence when you use them. “Data” is one of those words. Throw “data-driven” in …
Text Analysis Can Predict Your Politics
25 Oct, 2016Pretend for a moment that you had a pen pal overseas and they asked you to describe yourself. What would …
What is predictive analytics and how could you use it?
30 Jul, 2016Predictive analytics. What is it? What can it be used for in marketing? Is it easy to implement? As the technology …
Smart Data: 3 Reasons it’s the Future of FinTech
15 Jul, 2016Despite these advances, the industry continues to lag behind, slow to incorporate new technology into their business practices. But there …
Strategic Plans Are Less Important than Strategic Planning
28 Jun, 2016Mention the word “plan” to most managers and the image that springs to their minds might well be a travel plan. …
