Category: marketing automation
How to Fix Bad Data — and Use It to Feed CX
29 Aug, 2022Bad data can be the bain of a brand’s existence. Learn how to transform this bad data and use it …
How to Transition From Excel Reports to Business Intelligence Tools
2 Jun, 2019If you are one of those people manually creating reports using Excel, you know it can be overwhelming to meet …
Predictive Analytics: Why They Make Your Content More Impactful
9 Aug, 2016Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, …
3 tactics to improve B2B data-driven marketing
15 Jun, 2016Data is central to the marketing world, and in many ways it has fundamentally altered both the power structure within …
Top 5 data quality mistakes organizations make
20 Mar, 2016There’s no shortage of talk today about newfangled tools, technologies and concepts. The Internet of Things, big data, cloud computing, …