Category: mobile advertising
Data-Driven Retail in the Shadow of GDPR
24 Dec, 2017Marks & Spencer recently revealed it is looking to data analysis to turn its fortunes around, combining information from its …
An Intro to Mobile Geo-fencing for Higher Ed Marketers
5 Aug, 2016Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the …
New Directions for The New Hyperlocal: Mobile, Big Data Opens Up The Doors
28 Jul, 2016Hyperlocal has been widely seen as a failure in the wake of AOL’s huge loss from its investment in Patch. …
Why audience segments are the new currency in mobile advertising
24 Jul, 2016In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent …
VCs Share 7 Strategies for Hyperlocal Startups Looking to Raise Money
21 Jul, 2016The ideas are there. The technology is there. What the founders of early-stage hyperlocal startups really need to succeed in …
Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing
30 Apr, 2016Many of the recent advancements in marketing technology are predicated on the promise of an increasingly sophisticated ability to anticipate …
