8 ways big data analytics can be applied by any CEO

Analytics both support and cause change

Analytics both support and cause change

What we call analytics is both an major driver for business agility and a powerful value creation level. As a matter of fact they allow to go beyond traditional data mining and reporting, providing a comprehensive view how what’s happening and discovering patterns that help to predict how things will be tomorrow.

So analytics are a change lever – even a continuous change one – since they provide people with the data they need do understand and manage an unique situation or case, contrary to the systematic application of a standard procedure that may work in 80% of cases but will never provide the best solution for each individual case and will even be counterproductive in the 20% left. Analytics help to import a operating models in real time according to the context, what improves agility.

A perfect example can be found in this post explaining how Qantas Airlines used analytics to improve customer service [fr].

On each flight, crew members have a list of the 5 passengers they should care the most of. They are not necessarily the most profitable ones, other criteria being taken into account. Bottom line : ” employees love this tool because it makes their job easier and give them more opportunities to interact with customers”.;

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