Header-Image-700x400

8 Success Factors of Digital Transformation

8 Success Factors of Digital Transformation

Today’s customers demand to be recognized across every channel, whether online or offline. They don’t care about which part of the company they are dealing with, to them, there’s only one brand.  Yet, companies continue to give customers a disconnected experience, with sales, service and marketing each working to engage the audience on their own, without coordinating their efforts. It makes customers frustrated, disengaged and disloyal. In a 2013 research study by Oracle, 89% of customers said they had switched brands due to a bad customer experience.

The convergence of technology and behavior is only accelerating and the butterfly effect it causes is transformative and disruptive. Markets are shifting to such extent that they open the door to innovation with new products, services and ways of doing business becoming the norm as a result. All of this is (and has been) playing out at the expense or demise of those who continue down a path of business as usual. The need to change is no longer something for everyone else, it is the first step toward one of the most important movements in business evolution today…digital transformation.

Read Also:
10 Dataviz Tools To Enhance Data Science

At Altimeter, a Prophet Company, my colleague Jaimy Szymanski and I have led several research studies on the subject.

 



Data Science Congress 2017

5
Jun
2017
Data Science Congress 2017

20% off with code 7wdata_DSC2017

Read Also:
10 Dataviz Tools To Enhance Data Science

AI Paris

6
Jun
2017
AI Paris

20% off with code AIP17-7WDATA-20

Read Also:
Five winning plays for digital transformation

Chief Data Officer Summit San Francisco

7
Jun
2017
Chief Data Officer Summit San Francisco

$200 off with code DATA200

Read Also:
The 10 Commandments of Business Intelligence in Big Data

Customer Analytics Innovation Summit Chicago

7
Jun
2017
Customer Analytics Innovation Summit Chicago

$200 off with code DATA200

Read Also:
How Machine Learning and Big Data Drive the Bottom Line

HR & Workforce Analytics Innovation Summit 2017 London

12
Jun
2017
HR & Workforce Analytics Innovation Summit 2017 London

$200 off with code DATA200

Read Also:
Analytics Will Treat the Healthcare Market to $33.5 Billion

Leave a Reply

Your email address will not be published. Required fields are marked *