How Does A CMO Build A Modern Marketing Organization?

Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually worked). Today’s modern marketing organization is complex, and requires purposeful planning and a combination of talent, technology, and consumer insights in order to have a positive impact on the company’s bottom line.

While there is no one-size-fits-all solution as to how to put together a dynamic marketing team, a bunch of progressive CMOs and digital marketing executives (including PayPal, JPMorgan Chase, Jet Blue, and Kimberly-Clark) recently collaborated to figure out if such a blueprint was possible. In a report presented by The CMO Club and Oracle Marketing Cloud titled “The CMO Solution Guide for Building a Modern Marketing Organization,” the author aims to get at the heart of what attributes and talents a team of marketers must possess. 

While you can access the full report written by John Ellett, CEO of nFusion, here, we pulled out some of the highlights so you can start doing some soul searching about what might be lacking in your marketing strategy.

Or as the author puts it, the backbone of a strong marketing organization starts with acumen – specifically 10 major skill sets that every marketing organization needs. Take a look at the list to determine if you need to fill in any gaps:

Everyone needs to be on the same page if marketing efforts are to work. In other words, organizations thrive only when there is alignment from top to bottom and across all functions.;

 

Share it:
Share it:

[Social9_Share class=”s9-widget-wrapper”]

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You Might Be Interested In

How Artificial Intelligence Is Making The Shift From System To Ecosystem

29 Dec, 2019

When IBM first debuted its Watson system on the game show Jeopardy!in 2011, it was like something out of science …

Read more

Governments must embrace the Information Age or risk becoming obsolete

3 Jul, 2016

Thirty-six years ago, American writer and futurist Alvin Toffler wrote his famous The Third Wave, outlining the inevitable transition from …

Read more

Why the Best Data Comes With a Good Story

4 May, 2017

Have you ever seen your co-worker’s eyes glaze over while discussing the latest report you created? Do you find that …

Read more

Do You Want to Share Your Story?

Bring your insights on Data, Visualization, Innovation or Business Agility to our community. Let them learn from your experience.

Get the 3 STEPS

To Drive Analytics Adoption
And manage change

3-steps-to-drive-analytics-adoption

Get Access to Event Discounts

Switch your 7wData account from Subscriber to Event Discount Member by clicking the button below and get access to event discounts. Learn & Grow together with us in a more profitable way!

Get Access to Event Discounts

Create a 7wData account and get access to event discounts. Learn & Grow together with us in a more profitable way!

Don't miss Out!

Stay in touch and receive in depth articles, guides, news & commentary of all things data.