Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually worked). Today’s modern marketing organization is complex, and requires purposeful planning and a combination of talent, technology, and consumer insights in order to have a positive impact on the company’s bottom line.
While there is no one-size-fits-all solution as to how to put together a dynamic marketing team, a bunch of progressive CMOs and digital marketing executives (including PayPal, JPMorgan Chase, Jet Blue, and Kimberly-Clark) recently collaborated to figure out if such a blueprint was possible. In a report presented by The CMO Club and Oracle Marketing Cloud titled “The CMO Solution Guide for Building a Modern Marketing Organization,” the author aims to get at the heart of what attributes and talents a team of marketers must possess.
While you can access the full report written by John Ellett, CEO of nFusion, here, we pulled out some of the highlights so you can start doing some soul searching about what might be lacking in your marketing strategy.
Or as the author puts it, the backbone of a strong marketing organization starts with acumen – specifically 10 major skill sets that every marketing organization needs. Take a look at the list to determine if you need to fill in any gaps:
Everyone needs to be on the same page if marketing efforts are to work. In other words, organizations thrive only when there is alignment from top to bottom and across all functions.;