The ability to report directly from Hadoop is the most important thing we have achieved to date and our activities are continually evolving. Actuate has made what appeared to be a large-scale and difficult problem an easy one to solve.
IBM has helped a leading telecom industry data analytics provider re-engineer their market measurement product. The effort included re-engineering of data integration processes, workflow automation, developing new custom user interfaces and building a set of IBM Cognos reports. The result was a new product that delivered high quality deliverables to our customer’s clients while simultaneously reducing the volume of support needed by 55%.
Using big data to prevent impacts from fraud has been part of the focus in a case study discussed by Vodafone and Argyle Data in this video from the recent Telecom Council Carrier Connections event in Silicon Valley.
Globe Telecom, based in the Philippines, needed a better way to attract and retain value-conscious mobile customers. The company teamed with IBM and Nokia to deploy an SOA-based service creation and delivery platform that helps to rapidly create targeted customer promotions.
5. Ufone Uses Advanced Analytics to Study and Capitalize on Customer Behavior
In the past, marketing often meant fliers jamming mailboxes, unwanted phone calls during dinner and show-stopping television commercials. Unfortunately, these campaigns were targeted in a scattershot approach, at best. If a company could get just a few people to respond from 10,000 contacts, the initiative was considered a success.
6. Benefiting from big data: A new approach for the telecom industry
How much can companies in the telecommunications industry benefit from “big data”? That’s a critical question.