Big Data has become an important driver for change in the digital economy. Organizations are increasingly using Big Data technologies such as Hadoop and Cloud platforms for storing and managing massive volumes of data from a variety of types. Big Data initiatives presents new ways for organizations to gain fresh insights and predict business outcomes. In order to achieve these lofty goals, organizations need to address three key foundational information management areas: connecting Big Data with enterprise data from existing applications and systems, understanding metadata and thus the context and relationships of your Big Data sources, and improving the data quality in your Big Data sources so that the information is ready for action.
Big Data technologies empower an enterprise with access to new types and massive amounts of data for insights from social media, Internet of Things, and customer contact information, to name a few. Having access to all of this new information is purely an academic exercise if there is no connection of your Big Data with your existing business strategies and operations. In order to realize the value of Big Data insights, organizations need to effectively integrate Big Data with their enterprise data such as customers, sales, products, and employees. Your enterprise data is typically created and used by your enterprise applications like enterprise resource planning (ERP) or customer relationship management (CRM). Organizations that have invested in Big Data technologies need an enterprise-class data integration platform to help them integrate Big Data with their enterprise data with minimum impact on the transaction system. With SAP solutions for data integration, you gain market leading data integration that offers all styles of data movement in a single offering with the ability to integrate Big Data with your operational systems without impacting its performance.
Having the right information at the right time is everything in a digital economy.