5 Ways Big Data Makes Your Marketing Irresistibly Personal

5 Ways Big Data Makes Your Marketing Irresistibly Personal

5 Ways Big Data Makes Your Marketing Irresistibly Personal

Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity.

Big data changes the game. Predictive analytics, the science of interpreting data to make informed marketing decisions, is on the rise–using data to figure out what you want before you know you want it.

If you think it sounds like magic, you’re not far off. Magic works precisely because magicians know exactly where the audience will look, or what number they are likely to “guess.” They may not call it predictive modeling, but that’s what it is.

Your customer data may be more valuable than you think. One obvious example: A woman who buys maternity clothes now is going to be shopping for tiny clothes and assorted baby paraphernalia in a few months. But that’s only the tip of the iceberg.

Read Also:
Beginner's Guide to the History of Data Science

The overwhelming amount of data available today makes it possible to consider every angle to tailor offers with terrifying accuracy, and that’s not a bad thing.

Predictive analytics can look at buying habits of one customer and all customers, day of the week and time of day when people like your customer are likely to buy and the buying habits of a specific customer. It can factor in data from trends, seasonal information, update age or stage of life data and make incredibly sophisticated recommendations.

While it may sound creepy, in effect, predictive data analysis delivers ads that won’t annoy consumers. Young people who like to mountain bike will get offers for bike accessories, eco-friendly water bottles, the latest in spandex fashion and anti-chafing spray. Cat ladies will see offers for the latest miracle litter boxes, catnip toys and, presumably, Roombas and shark costumes, instead of random ads for adult diapers, Viagra or weight loss supplements.

Read Also:
10 Online Big Data Courses and Where to Find Them 2016

I read that phrase in a Marketing Week article and loved it so much I had to borrow it.

 



Chief Analytics Officer Spring 2017

2
May
2017
Chief Analytics Officer Spring 2017

15% off with code MP15

Read Also:
Data Lineage Demystified: The What, Why, and How

Big Data and Analytics for Healthcare Philadelphia

17
May
2017
Big Data and Analytics for Healthcare Philadelphia

$200 off with code DATA200

Read Also:
Demystifying the Role of Artificial Intelligence in Marketing and Advertising

SMX London

23
May
2017
SMX London

10% off with code 7WDATASMX

Read Also:
Data Lineage Demystified: The What, Why, and How

Data Science Congress 2017

5
Jun
2017
Data Science Congress 2017

20% off with code 7wdata_DSC2017

Read Also:
10 Impressive Things Artificial Intelligence Does Better Than Humans

AI Paris

6
Jun
2017
AI Paris

20% off with code AIP17-7WDATA-20

Read Also:
6 'data' buzzwords you need to understand

Leave a Reply

Your email address will not be published. Required fields are marked *