‘Let’s build a single supercomputer that is smarter than all of humanity put together.’ While that sounds ominously similar to what a mad scientist in a fictional universe would say before unleashing a deadly robotic that destroys all humanity, that is exactly the ideal behind the advancement of artificial intelligence as we have come to call it. Technologists around the world have long fantasized about an artificial intelligence so powerful, that it is smarter than all of humanity combined.They have had romantic dreams about how an advancement of that caliber could forward the scientific advancement of the human race by several millennia, provided it doesn’t kill them first. While such a negative utopia is still far from being realized, the development of artificial intelligence has officially commenced, the only question that remains is whether it will be humanity’s greatest achievement or its biggest mistake.
Artificial intelligence is a vast and expansive genre. Progress in this genre will obviously lead to massive changes in almost every faction of life, depending on how technology as we know it impacts it today. Most of the AI manufactured today can expertize in no more than one area of intelligence and nothing more. One such example is the AI chess bot that can beat any known human in its own game, but that’s basically all it can do. The artificial intelligence in these devices is limited to a single area of functioning. While this means that a multipurpose domestic robot with near-human intelligence is yet to be scientifically possible, the drawback also allows inventors to focus on the development of intelligence in a specific genre of impact and make significant changes to it. And as long as we are talking about AI and its impact on specific areas of human life, why not discuss when and how artificial intelligence can impact and transform the internet as we know it.
For a while, the concept of AI for the Internet seemed to be pretty much in the hands of giant powerhouses like Google and Facebook, each doing its best to monopolize the genre for profit. But lately, smaller organizations with none of the funds have come up with revolutionary ideas on how to improve the web using artificial intelligence. Artificial Intelligence has already been creatively implemented in several ways across the internet to highlight content based on user-preference, show targeted advertisements, predict and manipulate behavioral traits amongst users and even create and design high quality content in a breeze.
One of the most popular ways artificial intelligence has found use on the internet is via its ability to intelligently target visitors based on their behavioral patterns and use the data thus collected to supply them with content recommendations. Cybernetic giants like Google and Facebook have been known to adapt this technology quite welcomingly. Rankbrain, the revolutionary new algorithm from Google, makes use of artificial intelligence to process unique search engine queries and supply users with customized results. AdWords, Google’s advertisement counterpart, makes heavy use of artificial intelligence to target visitors on the web and supply them with tethered advertisements customized according to their behavioral patterns.