If you haven’t created and launched your big data and analytics strategy, you may already be behind your competitors. We asked CIOs, CEOs, and other IT professionals whether they’re using big data and analytics, and why or why not. The overwhelming majority of respondents are not only using big data and analytics, but consider it essential to their business operations.
At Broadsuite and V3B, CEO Daniel Newman (@danielnewmanUV) says there’s no excuse for any modern business to operate without big data and analytics. “We have moved beyond the discussion of infinite data to a time where companies must have a method to analyze and garner insights from their data that helps them make better business decisions,” he notes.
Newman says his business seeks to leverage analytics for every function and every strategic decision. “In a world where we can better predict the future and prescribe solutions for our employees and customers, why would we go at it blindly? Not only does it sound risky, but in an age where we have endless possibilities with data and analytics, it may be plain irresponsible,” he says.
The digital transformation leaves no business untouched, and all organizations need to derive value and insight from incoming data—not at the speed of business, but at the speed of data. “Technology has evolved to where it’s possible to analyze data at the speed of business more economically than ever before,” says Shawn Rogers, Chief Research Officer – Information Management Group at Dell. “This opens doors of innovation to a much broader swath of organizations that can use information to drive their businesses forward—faster, further, and more competitively.”
At Dell SecureWorks, for example, the information security services organization investigates approximately 6,500 potential security incidents and analyzes tens of thousands of samples of malicious software each day. In the past SecureWorks dealt with this massive amount of information using proprietary technologies.
By implementing the Dell | Cloudera Apache Hadoop Solution, however, the organization reduced data storage costs from $17/GB to approximately 21 cents/GB. What’s more, the new solution provides SecureWorks with easy scalability for future growth, high availability for critical services, and the flexibility to accommodate both structured and unstructured data.
So where are these big data adopters using their data and analytics? What types of business insights are they able to glean? The answers run the gamut, from security and customer experience to business insights and budget planning.
For some organizations, big data and analytics play a key role in security. “We are using big data and analytics in a few interesting areas of cybersecurity to allow companies to start playing offense against attackers and prevent vulnerabilities from being exposed,” says Mike Kail (@mdkail), Chief Innovation Officer at Cybric.
In particular, Cybric correlates various global threat feeds and the Common Vulnerability and Exploits (CVE) feed with an inventory of application infrastructure. This allows the organization to notify security teams in real-time of vulnerabilities. “We are also leveraging vulnerabilities and associated remediation steps to build an automated remediation platform,” he adds.
The fundamentals of business haven’t changed—it’s still about meeting customer needs, says Tony Patti, CIO at S. Walter Packaging Corporation.