Big Data Will Save Our Planet

Big Data Will Save Our Planet

Big Data Will Save Our Planet

It is difficult to argue with numbers. Whether you are a CEO looking to optimise your supply chain or a consumer wondering whether to buy an electric car, it is increasingly clear that our choices will have an impact on the world that our children and their children will live in. The numbers are increasingly indisputable.

Predicting our climate has always been a tricky profession. There are so many factors that play a part, and ever since the infamous Michael Fish denial of the 1987 hurricane that devastated huge swathes of the UK, weather forecasters have always been viewed with a certain amount of suspicion.

“They said it would be sunny today, so why is it raining?”

When we don’t understand the science behind the predictions, we are naturally sceptical of so-called experts who can get it so wrong every now and again. However, as the data revolution gathers pace in every area of our lives, the power of analytics is also opening our eyes to the factors that are killing our world.

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We are not short of data on what is happening. Millions of records stretch back for decades, but for years we have been grappling with our immediate threats.



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