A data lake needs to be fed and governed properly before analytics can discover kernels of insight.
Data lakes are all the rage right now, and will continue to grow in 2017, but they’re much more than a dumping ground for unmodeled and unverified data of all types. Companies need to approach them strategically, and with some solid understanding of current best practices, in order to keep management at a minimum and give various analytics tools the best shot at extracting meaningful data.
In a recent webinar from TDWI and Pentaho, Philip Russom, the senior research director of data management at TDWI, said, “You can’t just plan your lake as a data repository. You also need to plan the toolage around it.”
Data lakes are the function of companies collecting more data than ever before, and then demanding that technical teams make new insights from that data. Data is persisted in its raw state so that it can handle large volumes of diverse data, quick ingestion, and leave many opportunities for analysts to attack it with new technology.
Most data lakes are built using Hadoop, an open-source framework. Hadoop isn’t necessarily required, but it is where most companies are headed. Russom praises Hadoop’s benefits, such as the ability to manage multi-structured and unstructured data, and a relatively small cost compared to relational databases like MySQL. Russom says, “Hadoop is not just storage. Equally important is that it’s a powerful processing platform for a wide range of analytics, both set-based and algorithmic.”
Companies are using data lakes for analytics, reporting, marketing, sales, and more. Best of all, a data lake helps companies get business value from both old and new data.
Without some smart management for the data going into the lake—if you simply launch a Hadoop-powered data lake and throws everything into it—you’re going to end up with a “toxic dump,” according to Chuck Yarbrough, the senior director of solutions marketing and management at Pentaho, who also presented during the webinar.
The challenge is that incoming data varies in volume, diversity, type, whether there’s metadata or not—it’s a lot to think about, but the ability to ingest data is essential if you want a variety of users to actually take advantage of it.
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