Cognitive computing – transforming business analytics

Cognitive computing – transforming business analytics

Cognitive computing – transforming business analytics

Managing business data is a big trend right now. Through a couple of clicks and a couple drags, anybody can explore it. 

Businesses have been collecting and analyzing data since the 1950s. Data is the prime factor for  businesses in order to gather the information and related analysis to increase operational efficiency, reduce costs and serve their customers.

You might be wondering, why one must care about Data Analysis, in particular? The answer for the question is pretty obvious, i.e. most of the time you use data – allocation and progression of work, individual employee performance, customer feedback, campaign results and more.

Long Back, analysts had to laboriously indulge in a pile of spreadsheets, go back and forth, in order to evaluate the ultimate data insight. This final analysis is kept as a bookmark for knowing the efficiency, work output of the company in order to serve the customers. However, by the changing time, changed the nature of data analysis. The modern analysis tools make instant regulation on organization’s work efficiency, thereby always obtainable at customers reach.

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Watson Analytics, without a second thought, is the prime solution for easy solving of analytics. This tool enables you to visualize, explore, and act on, all of the data at your fingertips—quickly and all on your own, enabling companies a leg up on their competition. Watson is helping them drive their individual business in a better way, by actually drilling into what’s important, just by being able to type in a question.

The word Analytics is made easy, even for a beginner with the invention of IBM Watson, in 2011. Organizations can now easily uncover automated data analysis, visualization and predictive analytics.

IBM Watson was specifically developed to compete against humans and answer questions on Jeopardy, a quiz show held at centenary function of IBM. This super computer was a collection of computing, algorithm and analytics to answer logical and toughest questions, just like a human brain.

This cognitive computing has been getting frequent significance since last 5 years. In the meanwhile, it has emerged as a replacement for Data Scientist. It performs sophisticated data discovery and analysis without any complexity involved. The whole Watson tool is aimed to substitute the usage of spreadsheets for analysis.

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Watson Analytics lays foundation for powerful analytics capabilities without any need of downloading software, so practically anyone can use it. Automated data analysis, visualization, predictive analytics, enables the analyst to take control of the overall analysis. Subsequently, proceed for appropriate action to address a problem or seize an opportunity, all without asking help form IT or data expert.

In today’s marketing world, business professionals barely make use of analytic tools as part of their decision making, because either these tools are too complex or hard to access.

The reason behind its low popularity, is because these tools are not made specifically for business users, but for assisting technical people to develop customized solutions for end users.

The whole purpose behind the invention of Watson Analytics, is to formulate the analytical experience to help a businessperson, in making better decisions with better insight.

What can Watson Analytics do for you? 

Watson Analytics is making advanced analytics an everyday tool for Marketing Professionals.

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To truly take your marketing efforts to the next level, to confidently target potential customers, nurturing relationships and designing smart campaigns, you need advanced analytics.

Watson Analytics significantly creates and proposes visualizations for your manual questions, to help you quickly spot customer buying and behavior trends and untapped campaign opportunities.

By using Watson Analytics, you just need to upload your data to acquire the results you need.


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