Harley-Davidson Says Artificial Intelligence Drives 40% of New York Sales

Harley-Davidson Says Artificial Intelligence Drives 40% of New York Sales

Harley-Davidson Says Artificial Intelligence Drives 40% of New York Sales

Lookalike modeling is a key component of lead generation, and for motorcycle brand Harley-Davidson, the tactic now goes hand in hand with artificial intelligence (AI). In March 2016, the company began working with machine learning technology provider Adgorithms to grow its ecommerce reach and hasn’t looked back since. Asaf Jacobi, president of Harley-Davidson’s New York City division, spoke with eMarketer’s Maria Minsker about the brand’s experience with AI and discussed the results he has seen so far.

eMarketer: What are some of the business challenges that drove you to try artificial intelligence?

Asaf Jacobi: One of the biggest challenges of having a business in New York City is that it’s a very competitive environment. To get the response rate brands want, they have to reach as many people as possible. That’s where artificial intelligence comes in. I started reading about how artificial intelligence boosts online marketing reach, and contacted Adgorithms. We started using their platform, Albert, for our ecommerce ads in March.

Read Also:
Shuttl uses 'data over sound' to verify its passengers

eMarketer: How does artificial intelligence expand your ad reach?

Jacobi: Adgorithms can build lookalike models through machine learning. The technology can automatically detect the characteristics of existing customers and build an online profile for a lookalike prospect. Half of our leads now come from lookalike models.

 



HR & Workforce Analytics Summit 2017 San Francisco

19
Jun
2017
HR & Workforce Analytics Summit 2017 San Francisco

$200 off with code DATA200

Read Also:
4 Biggest Predictive Analytics Mistakes with Marketing Automation

M.I.E. SUMMIT BERLIN 2017

20
Jun
2017
M.I.E. SUMMIT BERLIN 2017

15% off with code 7databe

Read Also:
How One Startup Built Better Health Insurance With the Magic of Data

Sentiment Analysis Symposium

27
Jun
2017
Sentiment Analysis Symposium

15% off with code 7WDATA

Read Also:
Machine Learning Is Making Unstructured Data Accessible

Data Analytics and Behavioural Science Applied to Retail and Consumer Markets

28
Jun
2017
Data Analytics and Behavioural Science Applied to Retail and Consumer Markets

15% off with code 7WDATA

Read Also:
How One Startup Built Better Health Insurance With the Magic of Data
Read Also:
8 ways to stay ahead of changes to the CIO's role

AI, Machine Learning and Sentiment Analysis Applied to Finance

28
Jun
2017
AI, Machine Learning and Sentiment Analysis Applied to Finance

15% off with code 7WDATA

Read Also:
Predictive analytics: What are the challenges and opportunities?

Leave a Reply

Your email address will not be published. Required fields are marked *