How Business Analytics Fuel Mobile Application Development
- by 7wData
The latest aspects of mobile application development cannot stand separate from data and analytics. In a changing world, consumers demand an immediate insight to their “mobile moments,” the exact points where real-time data fuels the decision-making process and prompts buyers to initiate a purchase, while allowing businesses to present their brand consistency across different devices.
Big Data and Business Analytics
To make this happen effectively, enterprises need to have access to real-time data from a wide range of sources to facilitate these processes, where business analytic and big data play vital. To assess its significance in the changing world, here we will focus on global supply chain management (SCM) to demonstrate the relationship between Big Data and Business Analytics to ensure an effective business process. To make the excerpt as brief as possible, we will limit the discussion to the exact few points.
Firstly, the size of data when it comes to handling big data analysis is overwhelming. Going past the era of petabytes and zettabytes, now we are moving to the yottabyte, which is 10 to the power of 24 bytes.
Next, what makes this huge amount of data more complicated is that it is mostly unstructured and cannot be stored in traditional databases. There may be a mix of text, videos, word documents, PDF files, presentations, telecommunications, and in the last few years, the volume of these types of unstructured data surpassed the amount of the entire data ever created before it.
The latest advancement in Internet of Things (IoT) contributes more to big data than any other sources. Having watchful sensors across the globe ranging from wristbands, home electronics, cars, street corners, and GPS to everything else, IoT is exponentially growing.
All these have significant benefits. In the book “The Second Machine Age,” Andrew McAfee and Erik Brynjolfsson (MIT professors) point out the capabilities of apps to recognize third-party inputs from users and process them to share meaningful data points back to the users.
They mention Waze, the mobile app which turns all user smartphones into sensors which constantly upload data to the servers. With information shared by thousands of such sensors, users share information like where an accident took place or where a police aid center is. All the data then gets processed in the form of intelligence which allows thousands of users to know what is going around and how to ideally respond to the situations. This was almost impossible before the introduction of IoT and analytics.
Business Intelligence and Big Data in Global SCM
When it comes to supply chain management, most of the administrators are not much empowered, and the others largely leverage Business Intelligence that is derived out of big data.
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