Predictive analytics: the next media disruption tool

Predictive analytics: the next media disruption tool

Predictive analytics: the next media disruption tool

Yeah, sure — Big Data. We get it, right?

We all know the digital age is producing huge amounts of data about consumers and their behaviour. And, sure, we know that anybody who’s in the marketing and advertising business — like local media companies — needs to get good at it. Right?

Not that we’ve quite learned how to do it yet. But surely we know — don’t we? — that we simply must master it to benefit both ourselves and our customers? And we’re working on it, right?

Well, I am. I hope you are, too.

Why? Because somebody is going to bring Big Data to Main Street. If it’s not us, Big Data will be the next big wave of disruption in our advertising and marketing business. It’s guaranteed to whittle down our local media ad revenues still further.

I’ve blogged about the huge opportunity and threat of Big Data for local media companies four times in the last 13 months. If you’re a regular reader, you may be thinking, “What, again!?”

Read Also:
5 Mistakes in Visualizing Different Types of Data and How to Overcome Them

If you’re not a regular reader, I strongly recommend you catch up on Big Data and its local media possibilities.

But I can’t stop there. I keep digging deeper to learn more about what Big Data can do and how we can master its potential for ourselves and our customers. And I keep learning.

For the last couple of months, I’ve been digging into predictive analytics (PA), a narrower niche in the vast expanse of Big Data. It’s the sharp cutting edge that is making Big Data even more powerful.

It started when a colleague recommended a book by Eric Siegel. He said it’s the easiest path to understanding what PA is and why it’s important. The title is Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

Siegel is a data scientist who seems to be making a career of helping the rest of us understand what PA is. I’ve been plowing through his book and taking multiple side trips on the Web to learn more as I go.

Read Also:
Doctors Dig for More Data About Patients


Sentiment Analysis Symposium

27
Jun
2017
Sentiment Analysis Symposium

15% off with code 7WDATA

Read Also:
How machine learning could revolutionize medicine

Data Analytics and Behavioural Science Applied to Retail and Consumer Markets

28
Jun
2017
Data Analytics and Behavioural Science Applied to Retail and Consumer Markets

15% off with code 7WDATA

Read Also:
Leveraging Data Analytics and Internet of Things in Your Digital Transformation

AI, Machine Learning and Sentiment Analysis Applied to Finance

28
Jun
2017
AI, Machine Learning and Sentiment Analysis Applied to Finance

15% off with code 7WDATA

Read Also:
5 Mistakes in Visualizing Different Types of Data and How to Overcome Them

Real Business Intelligence

11
Jul
2017
Real Business Intelligence

25% off with code RBIYM01

Read Also:
Scientists unleash graphene’s innate superconductivity

Advanced Analytics Forum

20
Sep
2017
Advanced Analytics Forum

15% off with code Discount15

Read Also:
Charting the data lake: Using the data models with schema-on-read and

Leave a Reply

Your email address will not be published. Required fields are marked *