The Business Value of Pervasive Analytics

The Business Value of Pervasive Analytics

The end goal of pervasive analytics is simple and will change the way in which the world operates today. By feeding individuals the right information, at the right time, analytics become invisible and embedded into every application and workflow of every user. It is a vision, a goal, a strategy that every individual across every industry can rally around in order to drive the business metrics that matter through the use of data.

Across every organization, business leaders are taking note of pervasive analytics. Last month in October, Gartner released their 2015 strategic technology trends and pervasive analytics made the list. Gartner commented, “Every app now needs to be an analytic app,” said David Cearley, vice president & Gartner Fellow. “Organizations need to manage how best to filter the huge amounts of data coming from the IoT, social media and wearable devices, and then deliver exactly the right information to the right person, at the right time. Analytics will become deeply, but invisibly embedded everywhere.” Because let’s face it, Big Data and the Internet of Things (IoT) isn’t a strategy on it’s own. Let’s take a look at IoT for example.

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Sensors are powering the word of IoT, however, as sensors continue to be commoditized sensor data alone will become less of a differentiator. Organizations will derive true business value and company differentiation by being able to build value on top of all of this data. With only 12% (1) of enterprise data being leveraged for analytics today, there is massive opportunity for organizations that look across their org chart to see where more data can be used to make a more valuable and predictable business. Imagine if Google didn’t use their web data to improve their search algorithm, or if Amazon sold their consumer purchasing data to make a quick buck 10 years ago? Would they be the same companies they are today just because they collected that data? Most likely not.

Leading organizations have already begun to see serious returns on deploying a pervasive analytics strategy. Boston Consulting Group surveyed 1,500 global senior executives in 2014 and found that information-driven enterprises that leverage analytics generate 12% higher revenues than their counterparts (2). As the underlying platform that facilitates pervasive analytics, Cloudera and our partner ecosystem have helped countless organizations reach these benefits by implementing an enterprise data hub to deploy a pervasive analytics strategy.

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Vivint is one of the largest home automation providers in North America.

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