screen20shot202015-08-1820at202.39.5120pm1

The Hype of Big Data Revisited: It’s About Extracting Value

The Hype of Big Data Revisited: It’s About Extracting Value

Over a year ago, I tested the claim that Big Data was the most hyped technology ever. Using Google Trends, I compared the term "Big Data" with "Web 2.0" and "cloud computing". It turned out that the Web 2.0 and cloud computing were more hyped than Big Data (as measured by number of searches on the topics). At the time, however, Big Data was on an upward trajectory. So, I re-ran the comparison to see the current status.

As of the end of February 2016, the number of searches for Big Data appear to have leveled off during 2015, ending that year with roughly the same search score it had when the year started. Web 2.0, at its height, had more than double the searches than Big Data has ever had. Even cloud computing had more searches than Big Data.

In between 2013 and 2014, Big Data reached the Peak of Inflated Expectations in Gartner's Hype Cycle for Emerging Technologies. By mid 2014, Big Data was sliding into the Trough of Disillusionment, and by 2015, the term was removed from the hype cycle altogether. Big Data, after all, is less of a technology and more of a phenomenon that reflects the quantification (call it datafication if you want) of everything.;

Read Also:
5 Free Courses for Getting Started in Artificial Intelligence

 



Big Data Innovation Summit London

30
Mar
2017
Big Data Innovation Summit London

$200 off with code DATA200

Read Also:
5 Steps for Creating a Scalable Data Security Plan

Data Innovation Summit 2017

30
Mar
2017
Data Innovation Summit 2017

30% off with code 7wData

Read Also:
Facebook, Google, Snapchat, And WhatsApp To Expand User Data Encryption

Enterprise Data World 2017

2
Apr
2017
Enterprise Data World 2017

$200 off with code 7WDATA

Read Also:
5 Developments in Data Analytics to Watch in 2017 

Data Visualisation Summit San Francisco

19
Apr
2017
Data Visualisation Summit San Francisco

$200 off with code DATA200

Read Also:
5 Free Courses for Getting Started in Artificial Intelligence

Chief Analytics Officer Europe

25
Apr
2017
Chief Analytics Officer Europe

15% off with code 7WDCAO17

Read Also:
5 Tools to Consider for Healthcare Data Integration

Leave a Reply

Your email address will not be published. Required fields are marked *