Stealthy startup Datera is launching today with its promise to bring an Amazon Web Services (AWS) cloud-type of offering to large enterprises and service providers.
If that sounds like an offering you might have heard before, it's probably because for the past six to eight years, a number of vendors, seeing the traction that AWS has gained, have jumped on the bandwagon and offered a value proposition in the same area. There have been broad cloud operating system offerings, including OpenStack, CloudStack and Eucalyptus, more specialist storage platforms such as Ceph, Gluster, SimpliVity and Nutanix and hyperconverged offerings form the likes of VMware, Dell and Hewlett Packard. It's a busy space and one that is hanging off incredible growth in awareness and adoption of cloud offerings.
Given all of the activity in this space, you'd be forgiven for assuming that every possible product opportunity had already been filled. Apparently not if you believe what Datera has to say. Their Elastic Data Fabric that automatically composes scale-out storage on standard servers is already in production with both enterprise and service provider customers.
The company is, at the same time as it emerges from stealth, announcing $40 million in funding from Khosla Ventures, Samsung Ventures and Silicon Valley luminaries Andy Bechtolsheim and Pradeep Sindhu. There are some big names in there who are well aware of current trends in the technology industry, so this funding isn't simply a stab in the dark.;