Digital Transformation and the DBA

Digital Transformation and the DBA

Digital Transformation and the DBA

Digital transformation is causing a revolutionary impact on today’s modern business. But what is digital transformation? You may not have heard the term, but you have certainly felt its impact. By digital transformation we mean the rapid, unending march of change being forced onto business activities and processes to take advantage of the opportunities of digital technologies. 

Unarguably, digital technologies have been adopted by IT professionals since the very beginning of the discipline. But the speed of adoption and the rate of change being experienced today are off the charts. The age of digital transformation—what is happening today—is the net result of technology adoption of the past few decades. We learn to use technology, technology adapts, we gain competency in its usage, and adopt it everywhere.

So, how is digital transformation impacting database administration? Let’s first look at some of the impactful changes.

Analysts at Gartner have described the changing dynamics of digital business as being driven by what they call the Nexus of Forces, the convergence and mutual reinforcement of mobile, social, cloud, and information. These four trends are major forces driving digital transformation.

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The first force, mobile computing, is transforming the way most people interact with applications. Just about everybody has a smartphone, a tablet, or both. And the devices are being used to keep people engaged throughout the day, no matter where they are located. You no longer have to get to your desktop PC or laptop in order use the web to find information or conduct business. This change is significant and fundamental. Within a business context, it means that customers are engaging and interacting with your organization more frequently and from more diverse locations than ever before. Whether your organization is a bank, a retail outlet, or even a healthcare provider, your customers/patients are constantly checking their balances, searching for deals, and monitoring their health from mobile devices.

Social media is also quite impactful. Coupled with mobile devices, social media applications such as  LinkedIn, Facebook, and Twitter enable consumers to communicate and interact with their peers about their experiences and preferences by sharing comments and recommendations with their social media connections. Consumers are more frequently relying upon the recommendations from their social connections than any other resource. And that makes the information shared via social media an important source to be monitored by your corporation—but it also makes it important for your corporation to engage and participate, as well.

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