How Thomson Reuters Improves Customer Experience with Data

How Thomson Reuters Improves Customer Experience with Data

“Look after your data. In many cases, it’s all you have got!”

This is how Kennedy Warwick closed his session at our MDM 360 Summit in London this year. Those words of wisdom come from a man who has spent the past 3 years working on the enterprise-wide Customer data initiative as the subject matter expert for the Finance & Risk business of Thomson Reuters. The initiative spans 100 countries, five divisions, 60,000 employees, and 6 million customers and prospects.

As a company that bases its business on information, Thomson Reuters has long recognized the strategic value of data.

Kennedy Warwick, Head of Customer Data Strategy and management, shared with us how Thomson Reuters is solving its customer data challenges on a global scale and in an environment that became even more complex as Thomson Reuters finalized 70 acquisitions over four years (14 of which Kennedy was directly involved with).

A global footprint and many acquisitions will practically guarantee that many groups, processes, and technologies would develop independently across a company. It was no surprise, then, that Thomson Reuters was faced with the challenge of multiple systems managed by different areas, inefficient and manual processes, duplicate records, and lack of governance that made it difficult to work across the organization and have one view of the customer. As an example, Kennedy commented that one customer had 475 different iterations in one country alone.

The Vision: Deliver a Single View of the Customer Worldwide

The company created a vision to deliver a single view of the customer worldwide that could be relied upon by sales, executives, and the business at-large.

 

Share it:
Share it:

[Social9_Share class=”s9-widget-wrapper”]

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You Might Be Interested In

Insight platforms as a service: What they are and why they matter

16 Sep, 2017

An integrated set of data management, analytics, and insight application development and management components, offered as a platform the enterprise …

Read more

Tech leaders must act quickly to ensure algorithmic fairness

27 Sep, 2016

Do big data algorithms treat people differently based on characteristics like race, religion, and gender? Mary Worth in her new …

Read more

The Best Resources For Learning Deep Learning For Beginners

17 Jan, 2019

Over the last few years, Deep Learning has proven itself to be the game-changer. This area of data science is …

Read more

Do You Want to Share Your Story?

Bring your insights on Data, Visualization, Innovation or Business Agility to our community. Let them learn from your experience.

Get the 3 STEPS

To Drive Analytics Adoption
And manage change

3-steps-to-drive-analytics-adoption

Get Access to Event Discounts

Switch your 7wData account from Subscriber to Event Discount Member by clicking the button below and get access to event discounts. Learn & Grow together with us in a more profitable way!

Get Access to Event Discounts

Create a 7wData account and get access to event discounts. Learn & Grow together with us in a more profitable way!

Don't miss Out!

Stay in touch and receive in depth articles, guides, news & commentary of all things data.