9 Questions Data Center CEOs Must Ask about Revenue Generation

9 Questions Data Center CEOs Must Ask about Revenue Generation

9 Questions Data Center CEOs Must Ask about Revenue Generation

When a data center operator grows beyond 200 employees, there’s almost always a C-level executive responsible for revenue generation — most commonly a Chief Revenue Officer (CRO).

The CRO usually — but not always — has a good grasp on the necessary talent, technology, and strategy needed to stay competitive and relevant in today’s buyer-centric data center marketplace.

In smaller data centers that don’t have the resources to invest in a strategic executive hire at that level, the CEO has to wear these hats — or suffer from severely delusional revenue generation expectations.

With an estimated 70% of the buyer’s journey over before most IT influencers and decision makers are ready for a conversation with someone from your team, and that number is expected to rise even further, a lack of attention to revenue generation could hobble a data center CEO’s career.

Often when I meet leaders of data center operators and other companies in the data center ecosystem, I’m asked:

Read Also:
The 5 Major Players in Enterprise Big Data Management

CEO: “So Joshua, what do you do?”

My response: My team helps companies like yours create scalable, predictable revenue growth by differentiating, getting found earlier in today’s buyer’s journey, and earning a seat at the table as a trusted advisor.

My response: Well that’s one piece of the puzzle. Maybe 25% of all of the problems that need to be addressed. But if marketing strategy lives in a vacuum in your data center, you will fail.

 



Data Science Congress 2017

5
Jun
2017
Data Science Congress 2017

20% off with code 7wdata_DSC2017

Read Also:
Health Catalyst launches free open source machine learning and artificial intelligence tool

AI Paris

6
Jun
2017
AI Paris

20% off with code AIP17-7WDATA-20

Read Also:
The drive for a new kind of data warehousing

Chief Data Officer Summit San Francisco

7
Jun
2017
Chief Data Officer Summit San Francisco

$200 off with code DATA200

Read Also:
The 5 Major Players in Enterprise Big Data Management

Customer Analytics Innovation Summit Chicago

7
Jun
2017
Customer Analytics Innovation Summit Chicago

$200 off with code DATA200

Read Also:
These wearables detect health issues before they happen
Read Also:
How to build an all-purpose big data engine with Hadoop and Spark

Big Data and Analytics Marketing Summit London

12
Jun
2017
Big Data and Analytics Marketing Summit London

$200 off with code DATA200

Read Also:
Where and How Will You Store All That Big Data?

Leave a Reply

Your email address will not be published. Required fields are marked *