New To Big Data? You Don’t Have To Face The Giant Alone

New To Big Data? You Don’t Have To Face The Giant Alone

New To Big Data? You Don’t Have To Face The Giant Alone

The term 'Big Data' is used regularly by those who work in the digital marketing, technology, or data industries. If you’re a business owner trying to market your brand, product or service, however, you may be a little confused as to what big data actually is. Analyzing data and marketing based on those results is no longer essential to only online stores or big businesses. Small and middle-tier companies are reaping the benefits of third-party data, including increases in brand awareness and revenue.

Big data may seem overwhelming, but you don’t have to be a data scientist to learn the essentials. Below are three big data basics you should know:

There are hundreds of definitions for big data. For years, it was determined by the big Vs: volume, variety, and velocity. But big data is not as simple as its size; it’s also the technology that consumes and reads the data.

First-party data is gathered first-hand, like when an online store asks their consumers to fill out customer experience surveys. Third-party data is learned from other sources. By utilizing both first and third party data, businesses can gain the most comprehensive and useful insights possible.

Read Also:
Use it or lose it: the search for enlightenment in dark data

When news of big data started circulating in the tech community, some people were skeptical of its size and capabilities, but it has become an essential asset to digital marketers and an impressive money-maker.

 



Data Science Congress 2017

5
Jun
2017
Data Science Congress 2017

20% off with code 7wdata_DSC2017

Read Also:
Healthcare CIOs Turning to Data Analytics for Business Intelligence

AI Paris

6
Jun
2017
AI Paris

20% off with code AIP17-7WDATA-20

Read Also:
Healthcare CIOs Turning to Data Analytics for Business Intelligence

Chief Data Officer Summit San Francisco

7
Jun
2017
Chief Data Officer Summit San Francisco

$200 off with code DATA200

Read Also:
Golden Records in Multi-Domain MDM

Customer Analytics Innovation Summit Chicago

7
Jun
2017
Customer Analytics Innovation Summit Chicago

$200 off with code DATA200

Read Also:
Evaluating HTAP Databases for Machine Learning Applications

HR & Workforce Analytics Innovation Summit 2017 London

12
Jun
2017
HR & Workforce Analytics Innovation Summit 2017 London

$200 off with code DATA200

Read Also:
Big data transforming the online world
Read Also:
Tracking Hurricane Matthew by Drone, Satellite and Big Data

Leave a Reply

Your email address will not be published. Required fields are marked *