Like the electric utility sector, the oil & gas industry is on the edge of a no-profit, no-growth cliff. And once again, experts are saying the only thing that can save these sectors is a IoT-big data analytics play. But, unlike the electric utility sector, the oil & gas industry has tried – and failed repeatedly – at digitizing operations in the past. The sector isn’t keen on trying it again with its last gasp.
In GE’s new report, GE’s Chief Economist Marco Annunziata says that the oil & gas industry’s previous attempts at digitalization failed “because efforts were deployed in siloes without a comprehensive strategy and never achieved enterprise scale.” He argues that combining now-cheap sensors with effective and cost-efficient cloud-based, big-data analytics provides the answer to this industry’s challenges chiefly by maximizing productivity and lowering operating costs.
And I agree with his analysis. Well, except for the continued use of GE’s favorite term “Industrial Internet” in the report and his statements. There’s just the one Internet really. But GE, like all vendors, likes to coin new words. I don’t know why GE does that. Its work is quite capable of standing on its own merit without being propped up by a marketing term. But I digress.
Annunziata says that while IoT and big data will save the oil & gas industry, the path to that end is full of difficulty due to a number of factors ranging from the increased complexity of the asset mix, and the aging workforce, to a complex regulatory environment and global volatility. That’s enough to terrify even the calmest, most experienced company leadership!
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