Follow your curiosity. Creative professionals are insanely good at it. They know what to look out for during the creative process. It's a skill you can master once you learn to respect your curiosity. The importance of asking the right questions and following up with even more more questions cannot be overemphasized when you want to solve difficult problems or to create something truly original. Asking the right questions takes as much skill as giving the right answers.
Lorraine Twohill, Head of Marketing at Google explains:"Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, and then come up with new solutions."
A naturally curious mind takes interest in a wide range of subjects to find connections to help solve everyday problems. When you are open to new ideas, the more you are likely to follow your curiosities, and the more you will be able to connect new information and discoveries with what you already know.
Assume nothing but question everything. Curiosity can give you more (and better) building blocks to develop creative solutions. It fuels the soul and drives innovation. Einstein once said he had no special talent but was rather passionately curious. To spark new levels of creativity in your work, you need to observe things around you, practice mindfulness, and step outside your comfort zone.
Professor of Psychology, Todd Kashdan says, "Curiosity has been neglected, even though there are few things in our arsenal that are so consistently and highly related to every facet of well-being -- to needs for belonging, for meaning, for confidence, for autonomy, for spirituality, for achievement, for creativity."
Your insatiable drive to create, learn, invent, explore, and observe deserves to have the same status as every other drive in your life.