3 Steps to Align Culture With Business Strategy

On this blog, I tend to write about ideal company cultures and best practices for improving different aspects of them. When on the road to improving a culture, it makes sense to measure first. However, culture is a pretty nebulous concept, making it hard match up with data. Consulting firm Deloitte says it figured out a way to do just that.

Culture is the “set of values and attributes that shape how things get done in the organization,” said Anthony Abbatiello, a partner in Deloitte’s human capital practice and who is also responsible for leadership and culture business. Ultimately, culture is how the business strategy becomes reality.

To measure how the two align, Deloitte created a product called CulturePath, which defines behaviors that should exist to support business, assesses a company’s current culture and compiles insights that can guide the company in the future. Using 72 data points, Deloitte analyzes survey results from employees to catch themes in responses, Abbatiello explained. A company using this product can see analytics, which provide support when making decisions on how to move the culture forward.

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When asked if this measurement can be done without the Deloitte product, Abbatiello said companies can define their cultures and align their strategies with identified attributes, but it’s difficult to measure behavior without a diagnostic tool. Culture is a success factor for business growth, so a tool can only help a company to examine their culture.

To define company culture and measure it, Abbatiello outlines three steps:

2. Look at the eight embassies, as outlined by Deloitte, and identify what behaviors to enable from these embassies. The four core embassies are foundational to each organization.;

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