A ‘Live Business’ Is The True Sign Of Digital Transformation

A ‘Live Business’ Is The True Sign Of Digital Transformation

data is a beautiful thing. This mentality has long been embraced by IT professionals. However, other departments are quickly taking notice and realizing the opportunity it can bring.

The root cause of this shift in opinion? It starts and ends with technology. It is now easier than ever to collect data, and it can reveal endless insights about your business and customers.

For example, let’s look at the Internet of Things. According to Gartner, 43% of organizations will have implemented or will be in the process of implementing an IoT strategy by the end of this year. By 2020, the estimate of connected devices is at 20.8 billion. The potential of big data has simply become too attractive to ignore.

But IoT is just one piece of the puzzle. The most successful businesses are pairing IoT and other data collection systems with analytics solutions. These are all core elements of the digital transformation.

In order to paint the most complete picture of how your operations are running, marketers must be able to turn information into insight and insight into action. When you consider the avalanche of information and data that is coming from digital technologies, this can often seem daunting. Yet once a marketers is able to connect all the live data from multiple sources and act on it, that business becomes what we call a “live business.

 

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