Harvesting big data could bring about the next transport revolution, right now
- by 7wData
The future of transport appears full of fun and flashy possibilities. From super-fast hyperloop transport systems, to self-driving cars and hovering taxis, new technology promises to move us further and faster than ever before. Yet for cities facing everyday problems such as congestion, air pollution and under capacity, the most effective solution could be the humble bus – coupled with the power of data.
Of course, in many cities, technology has already begun replacing printed timetables with live departure boards, using real-time data about buses’ locations sourced from GPS monitoring. But this is just the beginning. There’s one source of data which could offer a live overview of a city’s entire transport network without a single penny of investment. And you’ve probably got it on you right now.
Modern mobile phones contain an array of sensors, including GPS, accelerometer, gyroscope, digital compass and more, which are capable of producing a constant stream of data. Individual units of movement, tracked by a phone’s GPS and processed on mass, can give detailed information on journey times, speed and destinations.
Of course, using this data without compromising users’ privacy is a challenge. When dealing with location information, anonymisation can only take you so far. But there is a neat solution. In exchange for their data, passengers could receive a wealth of benefits, including more flexible routes and timetables, predictive of need at any given hour. The level of service could be directly linked to the amount of data a passenger chooses to share.
By combining these data with efficient ticketing across a range of transport modes, including bus, tram, train, taxi and others, it would be possible to create a flexible and responsive system, which can tailor transport solutions to every person’s needs.
Individuals would be able to dial in their destination as they leave home, to be guided by the fastest, cheapest, healthiest or most environmentally friendly route to their destination on a given day, by whatever means, at a standard unit of price per distance. The routes would be responsive to changing weather and road closures, with flexible timetables and services, to cater for a wet Tuesday when everyone wants to take the bus rather than walk or cycle. Overcrowding could be reduced by balancing the load of commuters across different modes of transport.
The best thing is, the system would constantly be learning and improving. It is relatively straightforward to automatically schedule extra services in real time if, say, there’s an unusually large number of people waiting at a particular stop.
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