Mobile marketer Kahuna adds Locales tool for language and location targeting

Mobile marketer Kahuna adds Locales tool for language and location targeting

Mobile marketing platform Kahuna is adding another layer for mobile targeting.

The Redwood City, California-based company announced today the launch of Locales, which allows a marketer to target users in a segment by any number of languages, and then to send up to five messages in each language per campaign.

Locales also enables location-based and time-zone targeting that does not rely on geo-fencing, which some users find objectionable because of its geo-tracking. Time zone and device language are pulled from the settings on the device, and location is inferred from other tracking data, such as last store visited.

The messages and other marketing are optimized for the time and frequency that deliver the best response rates, using the platform’s machine learning through its existing RevIQ capability.

Senior Vice President of Product Mihir Nanavati told me that Locales’ key feature is the ability to send up to five messages in five different languages to the same segment of users in the same campaign, which previously would have required five different campaigns.;

Read Also:
Build big data adaptability through rapid experimentation

 



Sentiment Analysis Symposium

27
Jun
2017
Sentiment Analysis Symposium

15% off with code 7WDATA

Read Also:
What Does "Big Data" Mean? A Cynic's Guide

Data Analytics and Behavioural Science Applied to Retail and Consumer Markets

28
Jun
2017
Data Analytics and Behavioural Science Applied to Retail and Consumer Markets

15% off with code 7WDATA

Read Also:
The What and Where of Big Data: A Data Definition Framework

AI, Machine Learning and Sentiment Analysis Applied to Finance

28
Jun
2017
AI, Machine Learning and Sentiment Analysis Applied to Finance

15% off with code 7WDATA

Read Also:
The What and Where of Big Data: A Data Definition Framework

Real Business Intelligence

11
Jul
2017
Real Business Intelligence

25% off with code RBIYM01

Read Also:
Data Leverage: How CIOs Are Leading Cultural Change

Advanced Analytics Forum

20
Sep
2017
Advanced Analytics Forum

15% off with code Discount15

Read Also:
How facial recognition is improving security and business intelligence

Leave a Reply

Your email address will not be published. Required fields are marked *