In marketing there is always a new trendy buzz word and "influencer marketing" is a popular one right now. Popular with good reason, as if done right, influencer marketing can have unparalleled sales, growth and equity results for brands and generate unmatched ROI for marketing budgets.
We, at Global Yodel Media Group, decided to look at the definition of both influence and marketing separately to better understand the term as a whole.
Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
Influencer marketing is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand.
Influencer marketing may be trendy right now, but it isn't new at all. It has been happening for a long time, we have just been thinking about it and defining it differently. Celebrities, athletes, and leaders were the main influencers in their respective fields and brand would partner with these individuals to promote their service offering.
What has made influencer marketing unique in the present is how social media communication has leveled the playing field and given anyone and everyone the opportunity to share their voice. Anyone with internet access can share their opinion and content, and if they do it well enough- become an influencer.