What Is Influencer Marketing?
- by 7wData
In marketing there is always a new trendy buzz word and "influencer marketing" is a popular one right now. Popular with good reason, as if done right, influencer marketing can have unparalleled sales, growth and equity results for brands and generate unmatched ROI for marketing budgets.
We, at Global Yodel Media Group, decided to look at the definition of both influence and marketing separately to better understand the term as a whole.
Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
Influencer marketing is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand.
Influencer marketing may be trendy right now, but it isn't new at all. It has been happening for a long time, we have just been thinking about it and defining it differently. Celebrities, athletes, and leaders were the main influencers in their respective fields and brand would partner with these individuals to promote their service offering.
What has made influencer marketing unique in the present is how social media communication has leveled the playing field and given anyone and everyone the opportunity to share their voice. Anyone with internet access can share their opinion and content, and if they do it well enough- become an influencer.
Â
[Social9_Share class=”s9-widget-wrapper”]
Upcoming Events
Strategies for simplifying complex Salesforce data migrations – Free Webinar
27 March 2024
5 PM CET – 6 PM CET
Read MoreCategories
Tags
You Might Be Interested In
Text Visualization and Search
29 Sep, 2016When considering text visualization or visual text analytics, search has to be considered a significant application. Tag clouds originated as …
What roles will emerging technology play in recruitment?
6 Jun, 2019We’ve come a long way from posting wanted ads in the local paper. These days, job seekers begin their hunt …
The Trick One AI Startup Uses for Rapid Innovation
12 Aug, 2016As AI continues to take over the world, startups like Clara Labs have to rely on contemporary tactics built upon tested methods …
Recent Jobs
Do You Want to Share Your Story?
Bring your insights on Data, Visualization, Innovation or Business Agility to our community. Let them learn from your experience.