How Brands Are Using Social Media to Make a Splash With Summer Fridays

How Brands Are Using Social Media to Make a Splash With Summer Fridays

How Brands Are Using Social Media to Make a Splash With Summer Fridays

Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving between 1 p.m. and 3 p.m. on days like today. That small percentage, though, isn't stopping brands from digitally jumping into the theme. 

For instance, Delta this week announced a "Go Fridays" initiative, complete with a bot that will appear in New York-based companies' Slack channels. For the uninitiated, Slack is a workflow management system that businesses use to expedite internal communications and eliminate email backlog. Programmatic advertising company Spongecell, social news player NowThis and online mattress seller Casper are participating; their staffers will see messages from Delta's Slack bot, encouraging them to send an Out-of-Office auto-reply from their work email addresses.

"Delta will be giving some of New York's busiest people a chance to get out of the office and reboot," said Bill Betz, Delta's general manager, marketing communications.

Read Also:
Data Quality for Analytics: Clean Input Drives Better Decisions

The underlying message seems not-too-subtle: Hey, it's summertime. Get out of the office and get out of town—and buy a plane ticket to get where you are going!

Delta certainly isn't alone in attempting to capitalize on Summer Fridays.

Leinenkugel, for the second year in a row, is promoting an endeavor called #LeinieFriday, imploring business owners to let their employees off early on Fridays for the next few months. The Chippewa Falls, Wisc.

 



Chief Analytics Officer Spring 2017

2
May
2017
Chief Analytics Officer Spring 2017

15% off with code MP15

Read Also:
How to Digitally Transform the Wealth Management Experience

Big Data and Analytics for Healthcare Philadelphia

17
May
2017
Big Data and Analytics for Healthcare Philadelphia

$200 off with code DATA200

Read Also:
How CIOs Shape a Digital Transformation Strategy

SMX London

23
May
2017
SMX London

10% off with code 7WDATASMX

Read Also:
Why The Best Entrepreneurs Get It Wrong in Small Doses

Data Science Congress 2017

5
Jun
2017
Data Science Congress 2017

20% off with code 7wdata_DSC2017

Read Also:
3 Things CMOs Must Consider When Leading Customer Experience
Read Also:
HPE and BlueData − A Game-Changing Combination for Big Data

AI Paris

6
Jun
2017
AI Paris

20% off with code AIP17-7WDATA-20

Read Also:
Data Quality for Analytics: Clean Input Drives Better Decisions

Leave a Reply

Your email address will not be published. Required fields are marked *