Back in 2008 Larry Ellison, CEO and God-King of Oracle was in fine form. When asked about cloud computing, he ranted, "The interesting thing about cloud computing is that we've redefined cloud computing to include everything that we already do. I can't think of anything that isn't cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than women's fashion. Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. It's insane. When is this idiocy going to stop?"
Larry, Larry, some of what Oracle was doing in 2008 was cloud computing, but not much of it. And, behind all the cloud hype, there's real technology, which is far more than just a bunch of servers hanging off the Internet.
Of course, he figured it out eventually. By 2012, Ellison was claiming that not only was Oracle a cloud power, but it offered more Software-as-a-Service (SaaS) applications than any other vendor. "We're the only cloud application company that gives you a choice of deployment."
More recently, Oracle decided to venture beyond its business-to-business market and become a public cloud provider.
In 2015, Oracle Public Cloud, was taking dead aim at Amazon Web Services with Elastic Compute and Dedicated Compute infrastructure options for running workloads with both Linux and Windows support. And, the top of the list for all CFOs, Ellison also said that Oracle cloud prices will never be higher than AWS's prices.;