3 Steps to Profit With Shared Data Experiences
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June 24, 2016
These days, sensors are everywhere: Phones know where their users have been, what music they’ve listened to and which events they’ve agreed to attend. And while the data that results is a powerful tool for businesses, they aren’t always connected to material generated on laptops, tablets and wearable devices.
Maybe they should be, because, already, 70 percent of Americans own two or more connected devices. A percentage like that tells us that the days of one-screen users are numbered: Already, 88 percent of millennials are engaging in second-screen behaviors while watching videos online. Clearly, businesses must keep up with the times.
What’s more, personal devices aren’t alone in seeing such growth. Already, 6.4 billion devices are IoT-connected worldwide, and Gartner predicts that that number will grow to 21 billion by 2020. To reap the full benefit of this expansion, forward-thinking companies must embrace shared data experiences.
Deep integration of shared data
The cloud is more than just a server; it offers the promise of a deep connection of shared data points centered on individuals and generated by multiple devices, services and platforms. By implementing deep data integration, businesses can see what these users purchased at the grocery store, what movie they saw over the weekend and how willing they were to be interrupted during certain activities.
This information requires more than a cursory collection of data points from within a specific application; it demands data sharing between software and devices.
Apple is leading the way. Many users don’t realize how immersive iCloud can be, but when it’s working correctly, its users can sync bookmarks, notes, to-do lists and even files across their Apple devices. Set a reminder on an iPhone, and it can pop up on your iPad. This ubiquity of data across platforms naturally encourages users to interact more with their devices.